BRESCIA_ EIB Sports Arena

2014 Project (competition)
Client Immobiliare Fiera di Brescia Spa
Dimensional data:
Gross floor area 8780 sqm

The redevelopment project of the EIB arena starts from two different preconditions: the new building’s urban role and the need to deal with what is already there. The designed building respects its legacy combining simplicity and visual directness to a system designed to be constantly changing and iridescent. The new facade becomes the identifying element, changeable and iridescent, with the ability to be the new landmark the client required. The three existing ornamental pinnacles have been kept in the new arena, maintaining so the sign that for years represented the most recognisable element of the “Doughnut”.